PARTNER
J. SCOTT GERIEN
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Scott manages both the domestic and international trademark portfolios of several high-profile companies and also acts as the U.S. trademark counsel for numerous foreign entities. For the twelfth year in a row, World Trademark Review has recognized Scott as one of the world’s leading trademark professionals for trademark prosecution and strategy. The 2024 edition of the WTR 1000 notes that Scott, “leads the IP group at Dickenson Peatman & Fogarty and is well known as a thought and practice leader in the alcoholic beverages sector. A veteran of thousands of filings and many TTAB and litigation proceedings, he is prepared for anything.”
Scott was also identified as one of the top fifty trademark filers in the United States for several years by Trademark Insider. Wine Industry Business Journal also named him one of the top wine lawyers in Northern California and described him as “one of the most knowledgeable wine trademark-protection attorneys in the nation and the world.”
Scott is very active with the International Trademark Association (INTA) and has served as an editor for the INTA publication Geographical Indications, Certification Marks, and Collective Marks: An International Guide as well as the Chairman of the Geographical Indications Committee and a committee member for the Trademark Office Practices Committee.
Scott graduated Phi Beta Kappa from Trinity College in Hartford, Connecticut in 1990 with a degree in Political Science. After college, Scott worked in advertising as an account executive before attending the University of California, Berkeley School of Law, where he was the recipient of the American Jurisprudence Award in Remedies, a member of the Moot Court Board, and a member of the Berkeley Journal of Employment and Labor Law.
CONTACT
sgerien@dpf-law.com
707-261-7000
1500 First St., Ste. 200
Napa, CA 94559
V-Card
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J.D., University of California, Berkeley School of Law (1996)
B.A., Trinity College, Hartford, Connecticut (1990)
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ASSOCIATIONS
Member, International Trademark Association
Member, International Wine Law Association
Member, Napa County Bar Association
RECOGNITION
2013-2024, World Trademark Review, WTR 1000, World Leading Trademark Professional2009, Wine Industry Business Journal, Who’s Who in Wine Law
2006, 2007 and 2009, Trademark Insider, Top 50 Attorney Trademark Filer
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WRITINGS
“Wine Brands and Appellations of Origin”, Wine Law in America
May 2011“Protecting Your Design: Message is the bottle”
July/August 2009 – Download Article“Protectable Trademarks for Packaging”
May/June 2009 – Download Article“International Trademark Treachery in the Internet Age”
August 11, 2008 – Download Article
“Geographical Branding”
May/June 2007“A Multilateral Register for Geographical Indications for Wines and Spirits: A Summary and Assessment of the Competing Proposals”
2007 – Download Article“Avoiding Branding’s Cardinal Sins”
November/December 2006 – Download Article“The Vineyard Designation: Branding & Trademark Issues for Wineries & Vineyard Owners”
April 2003
PRESENTATIONS
Invited speaker, “U.S. Supply Agreements and Issues of Parallel Importation,” International Wine Law Association, Logroño, Spain
October 2011Invited speaker, “International Trademark Protection for Wine Brands,” Legal and Tax Issues Facing the Wine Industry, CLE, Napa, California
July 2011Invited speaker, “Geographical Indications,” California Bar Association, Intellectual Property Section, International Committee, Napa, California
March 2011
Invited speaker, “U.S. Treatment of Geographical Indications,” European Community Trademark Association, Barcelona, Spain June 2010Invited speaker, “Label Issues and Intellectual Property,” Napa Valley Vintners Association, Yountville, California April 2010
Invited speaker, “Bottles, Labels and More: Intellectual Property Rights in the Alcohol Beverage Industry,” International Wine Law Association, Trier, Germany October 2009
Guest speaker, “Appellations of Origin and Geographic Brands,” Boalt Hall School of Law, Wine Law, Berkeley, California October 2009
Invited speaker, “Intellectual Property Issues in the Wine Industry,” Wine Law in America, CLE, Sonoma, California July 2009
Invited speaker, “I Now Pronounce You …Plaintiff and Defendant: Weddings and Intellectual Property,”Wedding Industry Professionals Association, Napa, California 2009
Guest speaker, “Geographical Terms as Intellectual Property” and “Case Study: The Geographical Indications of Napa Valley and Champagne,” Boalt Hall School of Law, Protecting Products of Place, Berkeley, California 2009
Invited speaker, “Names, Labels and Trademarks,” Best Practices for Owning and Operating a Winery, CLE
San Francisco, California, 2007
Napa, California, 2008 and 2009Invited panel moderator, “Distinctive Signs for Collective Use – Agricultural Products,” International Forum on Distinctive Signs for Collective Use, World Intellectual Property Organization, Versailles, France 2008
Invited speaker, “A Discussion of Wine Trademarks and Appellations,” The Sacramento Seminar, Sonoma, California 2008
Invited speaker, “Branding and Wine Law,” Assn. of Cal. Water Agencies CLE, Napa, California 2008
Invited speaker, “Geographical Terms as Intellectual Property,” National CLE Conference, Aspen, Colorado 2007
Invited speaker, “Appellations of Origin: International Developments & Impact in Canada,” Bacchus at Brock, Niagara, Canada 2007
Invited speaker, “Consumer Protection Debate – the Wine Trade Needs to Develop Better Consumer Protection Standards,” International Wine Law Association, Martigny, Switzerland 2007
Invited speaker, “Cold Case File: Message on a Bottle,” Vintners Quality Alliance Ontario, Niagara, Canada 2006
Invited speaker, “Decanting Wine Law,” Boalt Hall Alumni Reunion, Berkeley, California2006
Guest speaker, “Intellectual Property Issues in the Wine Industry,” Boalt Hall School of Law, Wine Law, Berkeley, California 2005 – 2007
Invited speaker, “Intellectual Property Issues in International Distribution of Wines,” International Wine Law Association, Mornington Peninsula, Australia 2005
Invited speaker, “Application of Article 23.2 of GATT TRIPS Under U.S. Trademark Law,” International Trademark Association, Atlanta, Georgia 2004